If Google don’t think your website is fast enough,
then you are wasting money on Adwords.
You’re probably sick of people calling you to change your website and telling you what you need to do to make it better.
So we’ve taken a bit of a step back.
We’re not really interested in changing things for the hell of it.
We think that by and large most websites do the job well. But when people spend money on Google Advertising, or any form of online marketing, then you probably want to get the most you can from your expenditure.
If your website is slow on computers, or not easily accessible by users,
then you are wasting your advertising budget.
Why You Should Care?
We don’t set the rules, Google do. They created a performance tool to show you exactly how your website performs on computers and even give you suggestion on what you need to fix.
Then, they added that tool to the Chrome browser. So if you know what to do,
you can run a Google Audit right from within your very own browser for your website.
When you do, you’re website audit may look similar to the one below:
There are three key factors that will influence whether
you are wasting money or not.
Wasted money is defined as how many people don’t spend time on
your website because it just takes too long to load.
Other wasted money is defined by how few pages people view,
again related to how painful it is waiting for your next page.
The three indicators you should look for are:
1
80% + performance on a Desktop Google Audit
2
80% + performance on a Mobile Google Audit
These are factors that Google have set, not us
Basically, your performance and accessibility should have green circles.
If you check the image below, your website audit should look
similar when checked on Google Chrome.
This is a check you can do yourself and nothing to do with us, Google set it up in Chrome because they believe websites should be fast and accessible to everyone.
We have been optimizing websites to perform better for years, and the end result is with the same marketing budget, you generate more leads.
What to do next Simply enter your detail below and we will call you back to discuss your situation. If you would like to arrange a specific time for a consultation, then simply click on the link below and arrange a time.
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